Hello! We are Raluca and Ana.
Advertising is our playground for 20+ years.
anachreih.com
ralucakovacs.com
In 2023, we made a shift in our industry by upgrading the classical ad agency business model.
We created BETTER- a strategy led and radically creative consultancy shop.​
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We believe creativity is the most effective growth engine for business. ​
Our source of inspiration: companies that shake their industries by using creativity.
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We work in solid partnerships with our clients and drive:
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Marketing innovation
STEP 1. Find the real problems and struggles
STEP 2. Shake the corporate numbness with creativity
STEP 3: Produce revenue and accelerated growth​
Market disruption
STEP 1. Shift from pushing volumes to adding value
STEP 2. Embed creativity in the business model and in the culture
STEP 3. Infuse creativity in the way the company governs it’s partnerships​​​
@Better we filter the relationships we seek:
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Our partners have exciting problems to solve
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An ambition that matches ours
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A great internal culture
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An antreprenorial mindset - despite their size
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Want not only to grow but to be the best in their field
PARTNERS
Workshops
Learning is our core value. So teaching comes natural.
GROWING BUSINESS THROUGH
RADICAL CREATIVITY
Creativity belongs in the boardroom
Learn how to put it at use in growing your business
MASTERING
THE ART OF
BRIEFING
Learn how to sharpen your tools by asking the right questions and using curiosity and wonder.
HOW TO WRITE BETTER EFFIE CASES
Tips and tricks and case assesment
Navigate the intersection
between people and culture and
build truly relevant brands
CULTURAL
STRATEGY
CREATIVE INSPO-LAST YEAR'S WINNERS REVIEW
Immerse in last year’s creative highlights.
Let your brain expand and your ideas burst free.
MADE TO MEASURE
Efficient tools,
tailored to your specific needs
